Glossary

Survey & research glossary

Plain-language definitions for the terms you'll run into designing and analyzing surveys.

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Webhook

An automated HTTP request sent to a URL you register, fired the moment an event happens - such as a respondent completing a survey - so external systems can react immediately.

Weighted average

An average that accounts for how many responses fall at each point on a scale, rather than just counting how many chose the top options - used alongside CSAT to show the full distribution.

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Use terms carefully

Clear definitions improve survey decisions

Terms such as anonymous, representative, significant, confidential, compliant, and secure carry specific expectations. Use them only when your survey method and implementation actually support the claim.

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