Survey & research glossary
Plain-language definitions for the terms you'll run into designing and analyzing surveys.
Panel
A pre-recruited group of people who agree to take surveys on an ongoing basis, often used for longitudinal or repeated research.
Passive
In an NPS question, a respondent who scores 7-8 - satisfied but not enthusiastic enough to actively promote you.
Learn morePiping
Automatically inserting a respondent's earlier answer into the text of a later question, so a survey can reference their own previous input.
Population
The entire group you want to draw conclusions about, whether or not you actually survey every member of it - for example, "all customers" or "all employees."
Probability sampling
A sampling method where every member of the population has a known, non-zero chance of being selected, making results statistically generalizable.
Promoter
In an NPS question, a respondent who scores 9-10, indicating strong loyalty and a high likelihood of recommending you to others.
Learn moreClear definitions improve survey decisions
Terms such as anonymous, representative, significant, confidential, compliant, and secure carry specific expectations. Use them only when your survey method and implementation actually support the claim.
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