Survey & research glossary
Plain-language definitions for the terms you'll run into designing and analyzing surveys.
Likert item
A single statement rated on a Likert scale, such as "I am satisfied with the onboarding process" rated from strongly disagree to strongly agree.
Likert scale
A rating scale (commonly 5 or 7 points) that lets respondents indicate their level of agreement, satisfaction, or frequency, from one extreme to the other.
Longitudinal study
Research that surveys the same population repeatedly over time to track how attitudes or behavior change.
Clear definitions improve survey decisions
Terms such as anonymous, representative, significant, confidential, compliant, and secure carry specific expectations. Use them only when your survey method and implementation actually support the claim.
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