Survey & research glossary
Plain-language definitions for the terms you'll run into designing and analyzing surveys.
A/B test
Sending two versions of a survey, question, or invitation to different respondents to compare which one performs better.
Abandonment rate
The share of respondents who started a survey but left before submitting it - the inverse of completion rate.
Access code
A unique code given to a specific respondent so only they can open and complete a survey, commonly used for controlled panels or invite-only research.
Anonymous response
A survey submission collected without recording any information that could identify who submitted it.
API
Application Programming Interface - a way for other software to read your surveys and responses programmatically instead of through the web panel.
Audit log
A per-organization record of who did what and when - logins, permission changes, and other sensitive actions - kept for accountability and review.
Clear definitions improve survey decisions
Terms such as anonymous, representative, significant, confidential, compliant, and secure carry specific expectations. Use them only when your survey method and implementation actually support the claim.
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